Newspaper advertisement characteristics and consumer preferences for apples: a MIMIC model approach

Article Abstract:

The effect of the impact of newspaper advertisement attributes on consumer selections for apples are analysed using a multiple-indicator and multiple-cause model.

Usage, Marketing, Fruit industry, Fruit trade, Agriculture, Newspaper advertising, Agricultural economics, Apples, Apple

---

The demand for value-added and convenience: a household production approach

Article Abstract:

Nationwide Food Consumption Survey data from 1977-1978 and 1987-1988 were used to estimate the shadow values of value-added and convenience. In turn, the shadow values were used to estimate demand for the two non-market commodities in an investigation of the role of US households' demand for them in complex carbohydrate consumption. Results reveal highly significant and negative demand elasticities for both value-added and convenience, thus indicating that this is a useful tool for analyzing the structure of their demand.

Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Carbohydrates, Research, Food consumption, Households, Demand functions (Economics), Demand functions

---

An empirical analysis of state agricultural product promotions: a case study on 'Arizona Grown'

Article Abstract:

The 'Arizona Grown' campaign is a promotion of consumer awareness towards the economic and health benefits of patronizing agricultural products grown in the state of Arizona. A case study on the overall impact of the campaign indicated a low level of consumer awareness of the campaign. Product sales were slightly affected. The Arizona campaign was compared to the New Jersey campaign on public awareness of the New Jersey-grown tomato, which showed favorable results on product sales. The failure of the Arizona campaign has been blamed on its modest budget.

Regulation of Agricultural Marketing and Commodities, Sales Promotion, Agricultural Research, Case studies, Economic policy, Agricultural policy, Arizona, Sales promotions

Similar abstracts:

• Abstracts: Pre-empting implementation barriers: Foundations, processes and actions - the need for internal relationships
• Abstracts: After-service response in service quality assessment: a real-time updating model approach. Crisis management and services marketing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.