Pre-empting implementation barriers: Foundations, processes and actions - the need for internal relationships

Article Abstract:

The key barriers to implementation of marketing planning are examined.

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Benchmarking the RAE returns of marketing professors' journal publications

Article Abstract:

The data obtained through Research Assessment Exercise of 2001 of marketing professors' journal publications is examined. The concern about quality of journals that has been engendered by the recent emphasis on such benchmarking activities is addressed.

Product standards, safety, & recalls, Forecasts, trends, outlooks, Standards, Forecasts and trends, Market trend/market analysis, Business magazines

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People and processes in marketing planning: the benefits of controlling implementation

Article Abstract:

Marketing programmes are often ineffective because they are not well planned or focused. A number of elements of the marketing process are identified as often being inadequate, including the structure and functions of participating activities such as analysis and design. A successful marketing programme can only be ensured if team members are highly committed, focused and motivated. The article includes a method of implementing a standard management method for successful marketing.

Administration of Economic Programs, Marketing & Consumer Services, Reports, Marketing research, Market research

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