Newspapers seek new ways to engage readers

Article Abstract:

A recent survey of the nation's top newspaper editors shows that the industry is changing the way it reports news, and their overall role in society. They are increasingly seeing their role as to explain the news, not simply to report it. This often means including reporters' email addresses so the public can respond to articles.

Marketing procedures, Marketing/Advertising Methods, Industry Overview

---

ExxonMobil turns cold shoulder to PR

Article Abstract:

ExxonMobil's unenthusiastic welcome of Dallas Morning News columnist Steve Blow resulted in a humorous column written by him. His column dealt with the difficulty of finding PR staff to mention of the Valdez oil spill.

Company Planning/Goals, Public affairs, OIL AND GAS EXTRACTION, Oil & Gas Extraction, Gas industry, Exxon Mobil Corp., Petroleum mining, Dallas Morning News

---

Lowell Thomas winners for best travel sections

Article Abstract:

This article reports on the Lowell Thomas Travel Journalism Competition, sponsored by the Society of American Travel Writers Foundation. Outstanding work in travel journalism was honered in 26 categories.

Product standards, safety, & recalls, On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Periodicals, Periodical Publishers, Book publishing, Book Publishers, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Books NEC, Awards, Internet services, Brief Article, Periodical publishing, Books, Tourism

Similar abstracts:

• Abstracts: Taylor-made interest rate relief. The true interest rate question. Wages threaten interest rates
• Abstracts: Fashioning FGFs from phage? Protein hinges for bioelectronics. A kaleidoscope of carotenoids
• Abstracts: The budget process: a liability to the nation. Let's wait for the spring! Steady as she goes - for now
• Abstracts: U.S. Postal Service tests self-service kiosk. Zoom Systems launches E-stations. Filmfly places kiosks in movie theaters
• Abstracts: Development of transgenic yellow poplar for mercury phytoremediation. The right chemistry for marker gene removal?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.