Nibble. Nibble. Nibble
Article Abstract:
In 1985 television broadcasting networks reported a 2.5 percent decline in total revenues, despite statistics indicating that the average American views seven hours and seven minutes of broadcast programming every day. The 1985 reduction in broadcasters' revenues was the first decline reported in 14 years, and was significant in comparison to network revenues for the period from 1980 to 1984, when an average annual growth rate of 14 percent was experienced each year. Four reasons for the decline in revenue are discussed: television's mass audience appeal, which makes it difficult for marketers to target specific audiences; television's loss of female viewers; the excessive expense of advertising on television and producing network programming; and the advent of the 15-second television commercial. The author predicts that the media most likely to benefit from the decline in television broadcasting revenues are the magazine publishing industry and cable television.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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How was the room? How was the flight? How was the ad?
Article Abstract:
The results of the ratings of major hotels and air carriers by the members of the American Association of Travel Editors are studied for correlations between ratings and advertising creativity. Hotel chains, such as Radisson and Marriott, demonstrate that the highest-ranked hotels have highly creative (and effective) advertising, while the lowest-ranked hotels, such as TravelLodge and Quality Inn, also have advertising to match. Unlike the 'fine service, fine ads' correlation in the hotel industry, the airline link of quality ratings to quality advertising is not as clear. Advertising campaigns and industry rankings are listed for the following air lines: Lufthansa, Air Canada, British Airways, Delta, and Northwest Orient, as well as for the following hotel corporations: Hyatt, Inter-Continental, Sheraton, Westin, and Holiday Inn, in addition to those hotel companies mentioned above.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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Sitcoms: this year's Syndierella story
Article Abstract:
Television situation comedy programming is reviving; more than a dozen new sitcoms are scheduled for release by independent distributors for the 1986-1987 season. Some of these are described. Producers of barter syndication programming are marketing the sitcom as a good half-hour show to lead into prime time television programming. Until the 1985 season, most independently produced and syndicated situation comedies were revivals of cancelled network programming; however, more and more original properties are being developed by producers that are not affiliated with the big three television networks. Strip syndication (requiring the production of 75 to 100 episodes) and syndication production are described. Sitcom popularity is attributable to its history of success, the relatively inexpensive production costs associated with the 30-minute format and their family programming appeal.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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