Nike & Trek announce licensing program

Article Abstract:

Nike ACG and Trek Bicyle Corp have announced a partnership that will make Trek Nike's official licensee manufacturer of its cycling footwear and apparel, while allowing Nike to supply cycling gear through Trek's dealer network. According to Trek Pres John Burke, the partnership will allow them to work with one of the world's best brands and give Trek access to R&D, sourcing, technology and design. Burke adds that it will also provide them with the ability to offer Nike's world class line of products to Trek's dealers.

Motorcycle, Bicycle, and Parts Manufacturing, Bicycles & Parts, Nike ACG

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Yahoo! auctions and Macy's unveil Fashion Auction

Article Abstract:

Yahoo! Inc and Macy's Herald Square has launched the NYC 2000 Fashion Auction. Through an Internet kiosk at 34th windows of Macy's Herald Square, buyers could view items and bid along with online bidders worldwide on unique dresses and jewelry created by some of the most famous designers in the world that include Halston, Tommy Hilfiger, Donna Karan, Calvin Klein and Oscar de la Renta. Also, shoppers can view over nine of the original millinneum dresses displayed in the 34th Street windows.

Art Dealers, Art Dealers, Auctioneers, Yahoo! Inc.

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Fila partners with Sports Authority

Article Abstract:

Fila SpA has teamed up with Sports Authority Inc for the 2000 US Open that will include a Fila concept shop in Sport's Authority's store in New York, NY, and Fila/US Open product in stores in New York's surrounding areas as well as in Atlanta and South Florida. During the US Open, Sports Authority will feature point-of-sale materials in major sites and host Fila promotional programs. Sports Authority expects the partnership with Fila to bring additional credibility to its retail message.

Sporting Goods Stores, Sporting Goods, Bicycle Stores, Fila S.p.A.

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