No common desiderata for measurement

Article Abstract:

Evaluation of rating scales, which gather information on consumer preferences for a particular product or service, is critically important for an organization. Though there is no fixed criteria for measurement of a rating scale, certain standards and scale points that can be used for optimal evaluation, are suggested.

Canada, Measurement, Rating scales (Social science research)

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Brand choice models and evaluations

Article Abstract:

The summary of two papers, which surveyed on the market research issues of business enterprises, is presented. The first paper concentrates on the brand choice behavior of consumers, where as the other concentrates on the issue of validity of the brand choice models used to understand the consumer preferences.

Science & research, Editorial, Research, Methods, Brand choice, Consumer preferences

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The measurement imperative

Article Abstract:

The author presents information on methods of measuring and interpreting results of consumer surveys. Topics include use of statistics, use of motivation research, and consumer behavior.

United States, Research and Development in the Physical, Engineering, and Life Sciences, Statistics, Statistics (Mathematics), Mathematical statistics, Motivation research (Marketing)

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