No more interruptions

Article Abstract:

Hewlett-Packard has launched a new product called PowerWise that is designed to protect computer networks from damage caused by power interruptions. The company is trying to raise consumer awareness of the product mainly by advertising in the business press, particularly in such publications as LAN Times, LAN magazine and Network World. The decision to promote PowerWise through the business press was prompted by the fact that the product's target market, the network administrators, reads business publications.

Computer peripheral equipment, not elsewhere classified, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Computer industry, Computer peripherals, Hewlett-Packard Co., HWP, HP PowerWise (UPS)

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Fine tuning lead management

Article Abstract:

THK America's ability to distinguish between good and bad leads is one of the factors contributing to its marketing success. By concentrating on business press publications that generate high percentages of hot leads, such as the Product Design & Development (PD&D) periodical, the company is able to cut the budget of its lead handling programs and save hundreds of thousands of dollars. THK prefers PD&D and similar publications because of their audience of design engineers and their ability to produce leads.

Machinery Manufacturing, Special Industry Machinery, Industrial equipment, Industrial equipment and supplies industry, Industrial equipment industry, THK America Inc.

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Getting its just desserts

Article Abstract:

Chocolates a la Carte successfully maintains a strong presence in the chocolate market by advertising in business press publications, particularly in Chef magazine. Through advertising, the Los Angeles-based company hopes to establish itself as a household name. With complete name recognition, the firm hopes that executive chefs and other decision makers will order Chocolates a la Carte's over 500 chocolate creations almost by second nature.

Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Sugar and Confectionery Products, Chocolate candies, Chocolate industry, Chocolates a la Carte Inc.

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