Not for the chicken-hearted

Article Abstract:

Molecular diagnostics businesses that bring technological advantages like sensitivity, speed and selectivity, needs to do a better job of educating physicians and payers regarding the utility of their tests. Companies who look for creating a profitable diagnostic business, would have to bypass entrenched market players and circumvent the testing laboratories and follow a proselytizing mission in order to convert physicians to their platforms.

Medical tests

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Finding the moral high ground

Article Abstract:

Many biotechnology companies are facing ethical problems associated with the production and testing of products that affect health and the quality of life. The different strategies adopted by various companies to address the bioethics issue are discussed.

Public affairs, Product Development, Ethics, Market Research & Product Development, Ethical aspects, Time to market

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Susan Wood

Article Abstract:

The U.S. Food and Drug Administration (FDA) official Susan Wood found herself at the center of a maelstrom concerning political interference in agency decision-making when she resigned over foot-dragging on an over-the-counter (OTC) contraceptive, Plan B.

Executive changes & profiles, Officials and employees, Appointments, resignations and dismissals, United States. Food and Drug Administration, Wood, Susan

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