Outside-in focus rewards Du Pont

Article Abstract:

E I du Pont de Nemours and Co's Marketing Excellence Recognition program was launched in 1986 to promote innovation and creativity among the company's marketing staff. The low-cost awards program has helped the company set marketing benchmarks and, in the process, increase earnings. Marketing executives report that winning efforts have generated hundred of millions of dollars for the company yearly.

All Other Basic Inorganic Chemical Manufacturing, Industrial inorganic chemicals, not elsewhere classified, Inorganic Chemicals NEC, Management, Chemical industry, E.I. du Pont de Nemours and Co., Incentives (Business), Inorganic compounds, DD

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Du Pont, Polaroid Top Pro-Comm Honors

Article Abstract:

Many of the winners of the Business/Professional Advertising Associations's (B/PAA) Ninth Annual International Pro-Comm awards went to company's located in the Philadelphia, Pennsylvania area. Polaroid Corp. and Du Pont each won three Best of Division awards. Scott Paper Company won two Best of Division awards.

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9th Annual Pro-Comm Awards

Article Abstract:

The winners of the Ninth Annual Pro-Comm Awards are named. Pictures of some of the winning ads are included. The advertising agency of each winner is also included.

Business

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