POPAI releases study
Article Abstract:
A five-year study conducted by the Point-of-Purchase Advertising International and the Advertising Research Foundation indicates that point-of-purchase (POP) advertising can be measured in a manner similar to print and broadcast advertising. The study adds that POP advertising generated incremental sales from 2 to 65%, independent of any price reductions. Brand signage in one category increased sales by 2% while the addition of base wrap pushed up sales by 12%.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Wharehouse & DiscoverMusic to provide full-store music previewing
Article Abstract:
Wherehousemusic.com and DiscoverMusic has formed a partnership that would allow customers to test every recording in a store for the first time. The system enables clients to pick any disc, listen to selections, reviews and recommendations on other discs. The unprecedented level of information is made available to customers even if 80% of the store's music is stored remotely since the systems are linked to the largest database of music samples in the world.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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Mars Music upgrades brand image
Article Abstract:
BrandEquity International developed a new brand image for Mars Music called the Mars Music Brandmark. The Mars identity serves as an important decor element from the big 'M' mark on the store floor to the departmental signage. It differentiates departments from 'band and orchestra' to 'learning centers' to 'guitars.' Customers hear musical notes at the entrance of all Mars stores while eye level entry points feature the Mars diamond in orbit.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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