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ZD PLANS `PC COMPUTING' REVAMP: MAGAZINE TO FOCUS ON HELPING COMPANIES BOOST BOTTOM LINE

Article Abstract:

This article discusses the plans that PC Computing magazine has in respect to filling a yet undeveloped niche in business and technology publications indsutry. PC Computing management intends to orient the periodical towards showing businesspeople how to use computer technology to increase the returns of their enterprises.

Author: CALLAHAN, SEAN
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Company Planning/Goals, Services development, Ziff-Davis Inc., ZD, Computer science literature, Computer literature, PC Computing (Periodical)

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CAHNERS CUTS 300 JOBS, SELLS MAGAZINES TO SHORE UP BOTTOM LINE

Article Abstract:

This article describes the different strategies that Cahners Business Information is undertaking namely slashing its workforce, naming a new COO, agreeing to sell its titles and moving its headquarters. Two main reasons for the job cuts is also detailed.

Author: CALLAHAN, SEAN
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Media Planning/Goals, Cahners Business Information (Newton, Massachusetts)

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Subjects list: United States, Planning, Periodical publishing, Periodicals
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