Performance differences between the Wrigley-Rumelt strategic categories

Article Abstract:

Sales performance and profit differences among different Wrigley-Rumelt diversification strategy categories are considered. A sample of 305 large British manufacturers was considered for the period 1972-1984. Only a small part of inter-firm performance variations were explained by diversification strategy, but substantial differences did emerge once the effect of industry and company variables were considered. Research results conflict with earlier US-based research. Diversified companies in particular performed better than specialized ones, and there was no proof that related diversification was more successful than unrelated.

United Kingdom, Management, Economic research, Corporations, Diversification in industry, Industrial diversification, Corporations, British

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On 'dominant logic', relatedness and the link between diversity and performance

Article Abstract:

Prahalad and Betti's concept of dominant logic is operationalized by relating it to management functions and systems. The main components of strategic level relatedness are identified and examined. Results indicate that: the applicability of dominant logic to management and research is limited by its cognitive nature; the main features of dominant logic appear in the corporate level functions; and corporate-level relatedness is often more important than operational relatedness.

Research, Organizational research, Strategic planning (Business), Organizational behavior

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Strategic planning in a turbulent environment: evidence from the oil majors

Article Abstract:

The study shows that emergent process and rational design planning are both used by the petroleum industry in a turbulent environment. Industry planning was adaptive and responsive, but limited analytically and in innovation.

United States, Strategy & planning, Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Planning, Case studies, Petroleum industry, Natural gas, Petroleum, Gas industry, Company business planning

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