Personal legitimising: A perspective of marketing management

Article Abstract:

Personal legitimising is the way individuals manoeuvre situations to suit their own agenda. The use of personal legitimising to influence marketing activites is explained. It features two behaviour groupings, 'obstructing existing marketing activity, and ' driving new marketing activity'. The links between personal legitimising and the marketing activity of an organization was based on a grounded theory research strategy.

---

Marketing: The engineer's perspective

Article Abstract:

The authors present information on how best to market and advertise the professional service of engineering. Topics include management style and the use of advertisement and marketing campaigns.

Marketing procedures, Engineering Services, Advertising, Advertising Activity, Engineering & Architectural Services, Engineers, Company marketing practices, Management techniques, Professional services

---

Multi-brand loyalty cards: a good idea

Article Abstract:

The effectiveness of multi-brand loyalty cards as a marketing tool is examined.

Analysis, Discount cards

Similar abstracts:

• Abstracts: Advisers to the computing consumer. Flying the kite of software quality management. Seen as well as heard
• Abstracts: ICL. A banker's eye view of treasury management
• Abstracts: The audit liability crisis: they protest too much! Making cash flow statements useful
• Abstracts: Uncertainty resolution and the theory of depreciation measurement. Changes versus levels in earnings as explanatory variables for returns: some theoretical considerations
• Abstracts: New tools transform database marketing. Information provides insight, competitive marketing edge

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.