Pitching consumers through the business press

Article Abstract:

Tanqueray Distilled English Gin is only one of the large number of upscale consumer products being advertised in the The Hollywood Reporter. Although the paper is a business press publication, Tanqueray's US importer Schieffelin & Somerset prefers to advertise in it to influence the buying decisions of the entertainment industry's most influential people. In addition, readers of the Hollywood Reporter and the users and prospective users of Tanqueray have similar demographic and psychographic profiles.

Beverages, Beverage Manufacturing, Alcoholic Beverages, Trading companies, Hollywood Reporter (Periodical), Schieffelin and Somerset Co.

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Mining a motherlode of information

Article Abstract:

Samsung Construction Equipment's high profile advertisements in Construction Equipment magazine have helped pushed the company's sales toward the $100 million mark in its first five years alone. The advertising campaigns have successfully drawn the market's attention to the attractive price, superior quality, high-level product support and other impressive qualities of Samsung's line of excavators, bulldozers and wheel loaders.

Construction machinery, Construction Machinery Manufacturing, Construction equipment, Construction equipment industry, Construction Equipment (Periodical), Samsung Construction Equipment

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BUYING INFLUENCERS TURN TO MAINSTREAM PUBLICATIONS: `PC MAGAZINE' RETAINS LEAD OVER `PC WORLD' IN CIMS RANKING

Article Abstract:

The results of the Computer Industry Media Study's survey of business to business advertising in technology publications are discussed. PC World and PC Magazine are among the industry's leaders.

United States, Business to Business, Statistics, Marketing industry, PC World (Periodical), PC Magazine (Periodical)

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