Positioning political parties: the 2005 UK General Election

Article Abstract:

It is pointed out that there is a dearth of positioning research pertaining to political marketing. The positioning quandaries faced by the major British political parties during the 2005 United Kingdom General Election are discussed.

Marketing procedures, Marketing, Methods, Political aspects, Elections, Political parties, Political campaigns, Company marketing practices, Political advertising, Electioneering, 2005 AD, Market positioning

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Brand image transfer through sponsorship: A consumer learning perspective

Article Abstract:

A conceptual framework of factors that influence sponsorshipEs effect on brand image transfer (BIT) amongst consumers is provided. The conditions influencing the strength of the brand image transfer (BIT) are identified.

Consumer Behavior, Corporate sponsorship, Consumer behaviour, Brand image

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