A note on the predictive validity of the CETSCALE

Article Abstract:

Consumers' perceptions of the morality of buying foreign products, or consumer ethnocentric tendencies, are becoming an increasingly important issue for marketers in the global environment. The predictive validity of Shimp and Sharma's (1987) CETSCALE was tested in a nationwide mail survey. The scale is shown to be a much stronger predictor of import buying behavior than are demographic variables. The ability of the scale to predict purchase behavior does not, however, appear to be consistent across the two products tested. (Reprinted by permission of the publisher.)

Social aspects, Consumer preferences, Consumer behavior, Ethnocentrism

---

In defence of the survey method: an illustration from a study of user information satisfaction

Article Abstract:

The use of the survey method in management information systems is critically evaluated with the aim of overcoming some of its potential weaknesses. A research project employing the survey method was used to study the causes of user information satisfaction. The results showed that by carefully developing instruments and questionnaires, criticisms to surveys can be countered. Moreover, ensuring that the survey has a well-developed theoretical framework and clearly defined constructs will lead to reliable and valid collection of data.

Evaluation, Surveys, Surveys (Studies), Questionnaires

---

Similar abstracts:

• Abstracts: The French 'Comptes d'Ordre'. Predictive validity of ethnic identification measures: an illustration of the English-French classification dilemma in Canada
• Abstracts: Electronic Mail: New Steps, Broader Applications. Perceptions of the Royal Mail case in the Netherlands. Supermarket sweep for Electronic Retailing
• Abstracts: Predictability of short-term interest rates: a multifactor model for the term structure. USPS may raise rates
• Abstracts: Analyses of the distribution of security market model prediction errors for daily returns data. Evidence on income measurement properties of ASR No. 190 and SFAS No. 33 data
• Abstracts: Selling the boss on a risk management information system. Take a bet on the boss

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.