Pricing ideas

Article Abstract:

An investigation has found that bills of majority of the creative agencies are being questioned and also that the time taken to solve such dispute is adding significantly to the final amount paid by the customers. The matter of paying a creative agency is proving increasingly difficult to resolve and has raised the thorny question of how to pay for creativity.

Management dynamics, Computer and Data Processing Services, Credit Collection Techniques, Management, Computer services industry, Information technology services industry, Company business management, Collection (Accounting)

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Go forth and quantify

Article Abstract:

Calculating a fiscal value for customer loyalty is very crucial if the marketing function is to regain credibility in the boardroom. Even though marketing has lost ground in the boardroom for the period of 20 years, it might start gaining back, if it develops methods of quantification, such as return on customer.

Methods, Customer loyalty, Financial analysis

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Dinosaurs' den?

Article Abstract:

The potential of the growing social enterprise sector to be a successful business model that combines profitable investments with community services is presented.

Public affairs, Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Social aspects, Evaluation, Accounting firms, Accounting services

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