$150B youth market provides lure for PR

Article Abstract:

Public relations firms are establishing special units to specifically cater to pre-teens and teenagers that constitute a demographic group that possesses $150 billion in disposable income because of a robust national economy and doting Baby Boomer parents. Teenagers exert a considerable influence on the buying decisions of their parents. Pre-teenaged children have attracted marketers in the fashion and entertainment categories. The widespread adoption of the Internet has also increased the importance of a youth market whose members are avid online shoppers.

Services information

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Privacy concerns loom as PR's dark side of Internet

Article Abstract:

PR professionals have benefited greatly from the use of the Internet since it gives them the freedom to communicate their customers' messages directly to the target market. However, the Internet has its disadvantages, too, such as the loss of privacy while in cyberspace. The concern over the issue of privacy has resulted in 41% of Internet users threatening to leave a website rather than reveal any personal information about themselves. What they do not know is that personal information can be tracked just by entering a contest or registering software and can then be forwarded to overzealous marketers. Due to the potential abuse of personal information, the Federal Trade Commission has stepped in to investigate privacy issues.

Market information - general

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PR firms hope perks will keep staff from $$$ lure

Article Abstract:

Public relations firms are rolling out new perks and sweetening compensation packages to prevent their executives from being lured to jobs in technology companies which they counsel. Veteran professionals hear and read about how fresh graduates and the most unior bankers are wooed by top management and given starting rates of $125,000 to $150,000. Public relations companies also feel that it is important to provide a fun, stimulating work environment for their people and focus on quality of worklife issues.

Personnel administration

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