Probing the unobtrusive link: dominant logic and the design of joint ventures at General Electric

Article Abstract:

Issues related to the efficacy of a dominant business logic that applies to all units in a diversified business are examined, focusing on the management strategy of General Electric between 1984 and 1993. Topics include the success and failures of join ventures, and the successful implementation of a dominant business logic.

United Kingdom, Methods, Management, Conglomerate corporations, Joint ventures, General Electric Co., GE, Business planning

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The context of dominance: an industry-driven framework for exploiting reputation

Article Abstract:

Research examines how corporations can develop and exploit their reputation in order to maintain market dominance. Research suggests that corporate dominance is more likely to be obtained in industries that produce consumer products that are bought frequently, and at low prices.

Market domination, Market share

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Revisiting the logical and research considerations of competitive advantage

Article Abstract:

This article presents a criticism of the strategy theory in T. C. Powell's 2001 article, 'Competitive Advantage: Logical and Philosophical Considerations.' Topics include the scientific method, objectivity, empirical methods, and the value of strategy theory.

Criticism and interpretation, Economic theory

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