Joined at the hip: the Ramada Renaissance and the Ramada Hotel share a name - but virtually nothing else

Article Abstract:

It is easy to mistake the Ramada Renaissance for the Ramada Hotel, and this has created a marketing quandary for the two hotel chains, which are now owned by different companies. The lower-scale Ramada Hotel was spun off after both properties were acquired by New World Development Co in 1989. Since then New World has made few attempts to differentiate the upscale Renaissance from its sibling, much to the chagrin of would-be customers who book what they think are luxurious accommodations only to find later that they checked into roadside inns.

Hotels and motels, New World Development Company Ltd., Ramada International Hotels and Resorts, Ramada Hotel Leverkusen (Cologne, Germany)

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Orangina gives itself away: the French soft drink pitches career women

Article Abstract:

French soft drink marketer Orangina has initiated an extensive sampling program aimed at professional women between the ages of 24-44 in an effort to boost flat US sales. The product has fared poorly since entering the US market in 1987. Total 1991 sales were just $7.1 million. One of the reasons is that US consumers prefer colas. Another reason is that the tart drink is not sweet enough for American children. Orangina has not helped matters by refusing to promote the brand through TV advertising and promotions.

Groceries and related products, not elsewhere classified, Management, Women consumers, Target marketing, Fruit drinks, Orangina USA

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Bashing L.A.: the riots prove useful for some pitches

Article Abstract:

Some marketers have reaped direct benefits from the Los Angeles riots. The Hotel and Restaurant Employees Local 11, a Los Angeles trade union, was able to use the riots as leverage in its negotiations with eight luxury hotels. A union-produced video, which attempts to discourage meeting planners and travel agents from including the city in their itineraries, could not have been released at a better time. Another organization, the National Rifle Association, will try to use the event to increase its membership.

Sporting & recreational goods, Economic aspects, Los Angeles, California, National Rifle Association, Los Angeles, California, Riots, 1992, Hotel Employees and Restaurant Employees International Union

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