Process makes perfect
Article Abstract:
Business administration professor James L. McKenney's new book 'Waves of Change: Business Evolution Through Information,' presents historical evidence on the advantages of investing in information technology systems. It features five case studies on how several companies began their information technology systems and discusses the benefits of such endeavors. In addition, McKenney also presents several guidelines in implementing information technology strategies.
Publication Name: National Productivity Review
Subject: Business
ISSN: 0277-8556
Year: 1995
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Rocky Makes a Comeback
Article Abstract:
Benihana of Tokyo, the restaurant chain, is marketing frozen food entries. Benihana's Famous Restaurant Classics are the premium priced product line. The frozen food entree market is highly competitive. This is Benihana's second attempt at market entry. The first product introduction was unsuccessful. Romann and Tannenholz will be the advertising agency. Where the product is available in supermarkets, demand is exceeding supply.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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Eaton makes 'child's play' of auto switches
Article Abstract:
The advertisement of Eaton's automotive switches is noted for its simplicity and easy reading. It is enhanced by the image of a little tyke enjoying a ride in his automobile. The copy focuses on the wide selections of Eaton switches and their availability worldwide. It also provides information on the company's expanded capabilities with the acquisition of Kirsten in Germany and ITW Automobile Switches in the U.S.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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