Projecting the future

Article Abstract:

Research was conducted to gain a deeper insight into consumers' expectations and concerns about their future lives, particularly the millennium, using a variety of techniques. Data were collected from subjects ranging from pre-teens to seniors across 60 brands in 14 categories and multiple attitudinal psychographic segments. Results reveal that the Millennium will dominate people's thinking about future needs. It will also be highly celebrated due to the new technologies and will offer an opportunity to walk into a new world.

Millennium

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Measuring the impact of the arts: the Glasgow 1990 experience

Article Abstract:

A tracking study carried out to monitor Glasgow 1990 revealed that the program succeeded in enhancing Glasgow's cultural system. The surge of tourist interest has brought about significant economic and social benefits to the city's residents. Moreover, increased access to the arts was also observed. Such encouraging outcome of Glasgow 1990 reflects a promising future for arts institutions in the city.

Social policy, Scotland, Glasgow, Scotland

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Inside the consumer mind: consumer attitudes to the arts

Article Abstract:

Qualitative research can be used to determine the needs of arts go-ers. Qualitative research techniques such as group discussions and projective methods are useful in exploring consumer motivations. However, the value of the qualitative research in the arts is dependent on the abilities of professional qualitative researchers in conducting the study and interpreting results.

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