Protecting bloat at the top

Article Abstract:

General Motors Corp exemplifies the mismanagement plaguing the automobile manufacturing industry. While the company spent millions modernizing its facilities, it devoted little attention to upgrading car design and quality. Worse, its management vocally opposed proposed regulations regarding automobile occupant safety design, environmental impact and other suggested features, which irritated consumers. While its workers are forced to hunt for jobs, top executives continue earning huge sums and resort to blaming the Japanese for industrial woes.

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General Motors restructures

Article Abstract:

A General Motors Corp (GM) management shakeout was followed soon after by a restructuring of marketing operations, which may signal the end of some models and nameplates. J. Michael Losh was named to the new position of VP and group executive of North American sales and marketing. The automobile giant's reorganization and downsizing will include reexamination of its brands, particularly Chevrolet and GMC Trucks. Duplication of models across divisions has been a frequent criticism. GM will also review its ad agencies.

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The biggest problem

Article Abstract:

Oldsmobile is trying to reverse its declining fortunes by introducing two new ad campaigns, one of which professes to match the claims of Japanese car makers. The other will attempt to capitalize on Olds' 1992 'Power of Intelligent Engineering' campaign by introducing the 'Oldsmobile Edge' program, which features a comprehensive post-service guarantee contract. Oldsmobile has suffered from an inability to target specific demographic groups, and this has given the brand a stodgy reputation among younger consumers.

Marketing, General Motors Corp. Oldsmobile Div., Grimaldi, Michael

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