Publicity and Advertising

Article Abstract:

The Council of the Institute of Chartered Accountants in England and Wales presents a discussion paper on the ethics of relaxing guidelines on publicity and advertising for the chartered accountants to the Institutes in Scotland and Ireland. Until the 1970s, professionals have followed a strict code regarding self-promotion, with virtually universal support. In 1976, the Commission of Monopolies and Mergers found the restrictions to be against the public interest. In 1981, business card advertising was allowed, but no advertising of the ordinary sort. The restrictions are becoming unenforceable due to lack of interest of the disciplinary committees to enforce. Competition, which is able to advertise, is increasing. Three options are presented: 1) retain the status quo, 2) remove restrictions on both publicity and advertising with responsibility to the profession and public interest, and 3) a compromise with different criteria for advertising and promotion. Pros and cons are presented for each of the options. The Council backs the second option as the most practical, up-to-date and enforceable.

Advertising, Accountants

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The new professionals

Article Abstract:

An academic study by the Aston Business School showed that smaller professional accounting associations in the UK will be subjected to changes in the future. Individuals who once looked to associations for an initial professional qualification are now looking to them for relevant services throughout their career. Associations will need to make arrangements with educational institutions in order to supply the new knowledge and techniques demanded by members and their customers. Associations that exclusively catered to their members must now embrace the corporate customer as well. Associations will need to develop information technology strategies to deal with the influx of computing in the profession. Some associations will be forced to change their leadership style to more greatly reflect the team and group management philosophies in industry today.

Accounting, Trade and professional associations, Vocational education, Great Britain

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Notes from the Diary of a President

Article Abstract:

A diary kept by President Jack Shaw of the Institute of Chartered Accountants of Scotland allows insight into the life of an officer as well as the purposes of the Institute. The diary covers the last third of calendar year 1983 which consists of many conferences and formal events. International visits enhance the image of the Institute as well as learning from other bodies and contributing to them. The schedule is busy and full. The president is expected to speak at many engagements.

Officials and employees

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