RF entices press to LOF underwire bra fashion show

Article Abstract:

Lily of France unveiled the 'RockOnColor' cleavage bearing underwire bra that it hopes to captivate the imagination and dollars of the Generation-X women. Lily of France, a Bestform Intimates brand and a division of VF Corp, wanted to show its best at a press event at the Spa Bar in lower Manhattan, NY, attended by 150 members of the media on Feb 27, 2001. Models clad in tight sequin pants and body jewels by Swarovski, modeled cleavage baring bras in sizzling shades amids loud rock music.

Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Bras & Bandeaux, Lily of France

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Cause-related marketing PR could have helped Martha

Article Abstract:

Martha Stewart, K-Mart, is facing an onslaught of criticism by the media for her uncharitable ways, and the company stocks are on a downturn. Being more philanthropic and beginning a cause-related PR program will help her to weather the storm and reverse public opinion.

Executive changes & profiles, All Other Specialty Food Stores, Variety stores, Discount Stores, Officials and employees, Kmart Holding Corp., Stewart, Martha (public relations executive)

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Big airlines fly back

Article Abstract:

Airline industry in the US in the present times doesn't present a rosy picture. Bigger names in airline industry are forced to cut down their airfares in order to compete with the lowest airfares offered by the startup airline companies.

Air Transportation, Scheduled, And Air Courier Services, Airlines

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