Radio successfully used to promote New Life section

Article Abstract:

Ohio-based publication Dayton Daily News decided to combine lifestyle information typically scattered throughout the newspaper's many sections into one, seven-day LIFE section. Each day, the LIFE section would feature a specific theme that would appeal to readers. The newspaper management used section personalities on radio air during drive time each morning to promote the change. The campaign resulted in 100 new subscriptions while eliciting an exceptionally positive reaction from readers regarding the editorial change.

Ohio

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Annual Sentinel sports show appeals to outdoor lovers

Article Abstract:

Wisconsin-based publication the Milwaukee Journal Sentinel's annual Journal Sentinel Sports Show has become a major profit center for the newspaper since its creation in 1940. It has become a part of the community's annual activities and has grown to the $1 million revenue level for the Milwaukee Journal Sentinel on an annual basis. One of the oldest shows in the US, the Journal Sentinel Sports Show attracts an average 150,000 visitors a year and 500-600 exhibitors.

Wisconsin

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