Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

Ratings Services Guide Sellers And Buyers

Article Abstract:

Cassandra and Apollo are computer software systems for syndicated television program buyers and sellers. Cassandra is available through the Nielsen Station Index (NSI) and identifies and tracks programming. The advantage of Cassandra is its user friendliness. Apollo was developed by Spot Quotations and Data president Marvin Richfield. The Apollo program reports take Nielsen and Arbitron data and extrapolate and organize the information. Apollo is considered a value-added service. Computer printouts of a graph and a tabular listing from the two computer software systems are provided.

Author: Sobcznski, A.
Publisher: Crain Communications, Inc.
Publication Name: Advertising Age
Subject: Business
ISSN: 0001-8899
Year: 1985
Software, Market research, Digital television, Computer Systems, Software Packages, Guidelines, Measurement Techniques, Advertising (Industry), Marketing Research, Ratings, Value-Added Systems, Cassandra, Apollo

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Computing Services When You Rent

Article Abstract:

Qualified Electric Supply Co. is a California-based wholesaler/distributor of electrical parts. Its old method of handling accounts receivable and payable, and its invoicing was a batch data processing system. The company's president realized the old system was inadequate but did not want to purchase a new one. The solution was found in renting an on-line computing system for a monthly fee. The rental includes computer hardware on the company's premises, software and service. Qualified controls all data inputting and processing.

Author: Moskowitz, I.
Publisher: National Association of Credit Management
Publication Name: Credit & Financial Management
Subject: Business
ISSN: 0011-0973
Year: 1984
Computers, Laws, regulations and rules, Digital computers

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Similar abstracts:
  • Abstracts: Increasing service. Building for success at Karsten Homes. Service with a smile
  • Abstracts: Lover of the law numbers. Governing by numbers: figuring out democracy. Displaying 800 Numbers for Best Results
  • Abstracts: One Step Market Analysis. Just talking can spark innovations. Talking Their Way to the Next Step
  • Abstracts: Myth and measurement in the outlook for Emu. Expanding architecture's definition. Local Meter Measurement Expanding
  • Abstracts: How to Avoid New Product Blues. Cape Town prison blues: A South African photographer launches his career with a haunting portfolio
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.