Recession: It's not all bad news

Article Abstract:

It is disputed by economists whether the UK will fall into a full-blown recession, but investors should be prepared for one. The FTSE All-Share index posted positive real total returns in each of the last three recessions, so recessions do not necessarily hold back longer-run earnings growth. Although recessions produce poor returns on cash, investors should not necessarily avoid cash as it is more reliable that gilts or equities as a hedge against a fall in human capital. Recessions all differ, although sectors that are particularly responsive to gilt yields are more likely to do well in a recession.

National Income & Expenditure, Recessions

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Companies take stories straight to customers with custom publishing

Article Abstract:

More business-to-business marketing companies have resorted to custom publishing due to the multifarity and flexibility the clients derive from them. It provides a means of brand extension with potential benefits accruing in the capital. Its profitability is attributed to the factors avoidance of publishers to incur duplication costs and the absence of circulation and advertising costs. Companies, which contemplates on going into the business should assess factors, such as cost, purpose, readership and accountability.

Publishing industry, Methods, Telecommunications systems, Marketing industry, Business-to-business advertising, Business to business advertising

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The rise and fall of a market leader: frozen foods in the U.K

Article Abstract:

Maintaining market leadership positions may depend on the 'special assets' of business enterprises that give them unique capabilities. This paper studies the kind of special assets that provide producers control over the infrastructure of new products as they relate to the rise and fall of business leaders in the U.K. frozen food market. Related experiences of Bird's Eye, a British frozen food firm, are also presented.

Packaged frozen foods, United Kingdom, Frozen foods industry, Bird's Eye

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