Risk and creativity in advertising

Article Abstract:

Greater risk taking was displayed by more creative advertising staff members in this study of UK ad agencies based upon the amount of awards the agency had won.

Marketing procedures, Advertising agencies, Agencies, Management-Creativity, Case studies, Marketing industry, Business creativity, Risk-taking (Psychology), Risk taking, Customer relations

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Taking risks with advertising: the case of the not-for-profit sector

Article Abstract:

The issue over the advertising practices of charities such as World Society for the Protection of Animals, which use shocking images, is examined.

Advertising, Advertising Activity, England, Asset & Risk Management, Analysis, Usage, Risk management, Charities, Image advertising

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The role of perceptions in predicting donor value

Article Abstract:

The value of a donor to charitable organizations is discussed.

Social Responsibility, Statistical Data Included, Evaluation, Charitable contributions, Charitable donations

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