Top 50 sites signal future of Internet marketing

Article Abstract:

The NetMarketing 200, the first annual ranking of the best marketing World Wide Web sites in the business-to-business advertising industry, highlights the leading and the most effective Web sites in the world. An analysis of the top 50 Web sites reveals the following services: online taking of orders and payments, online taking of orders without payment, lower costs of printing and mailing, sales lead generations, online distribution of information or software and online customer service and support.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Evaluation, Internet services

---

Web execs: site payoff goes way beyond ROI

Article Abstract:

Firms marketing on their Web sites are finally seeing returns on their investments after several years of struggle to make the marketing strategy pay off. The present challenge is integration of the Web marketing strategy not only with the marketing goals but also with the entire company. An edited transcript of the panel discussion participated in by representatives from five firms on the Netmarketing Top 50 is presented.

Advertising Management-Electronic Media, Management, Economic aspects, Electronic commerce, E-commerce, Panel Discussion, Electronic marketing

---

Similar abstracts:

• Abstracts: Roundtable panel shares Web tactics. Air Products pushes industry frontier; gases company uses Web efforts to stay ahead of its competition
• Abstracts: How do you want your industry news? Web sites could profit from traditional ads. The next big thing: some peace and quiet
• Abstracts: Asset price dynamics and infrequent feedback trades. Predictability and transaction costs: the impact on rebalancing rules and behavior
• Abstracts: Forging a long-term PR relationship; companies discover benefits in establishing successful partnerships. Businesses take out Web insurance
• Abstracts: Quest for Baldrige reshapes CRI. Voicemail hurts survey response rates. Alliance mines marketing data online

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.