Saatchi team taps love-hate relationship

Article Abstract:

The team from Saatchi and Saatchi Business Communications revealed how they came up with the idea for the award-winning integrated branding campaign for Comdisco. The use of images of faces from computer parts was designed to communicate emotions inherent in the use of new technology. The team has also consulted the results of an anthropological study on technology users to create images that leave lasting impressions on the target audience. The use of bold colors were aimed at making the ads more noticeable.

Computer maintenance & repair, Computer Engineering Services, Computer and Office Machine Repair and Maintenance, Computer services industry, Information technology services industry, Engineering services, Achievements and awards, Computer aided engineering, Comdisco Inc., CDO, Saatchi and Saatchi Business Communications

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Eaton sets 1st international campaign; Business Branding Network helps create integrated effort

Article Abstract:

Automotive engineering and manufacturing firm Eaton Corp of Cleveland, OH, is embarking on its first global marketing campaign with the help of its advertising agency Sawyer Riley Compton. The company is hoping that Sawyer Riley's affiliation with the Business Branding Network (BBN) will boost its integrated corporate branding initiative. Prior to the launch of the international marketing effort, Eaton sponsored the annual BBN College, a gathering of BBN member agencies in Sep 1996.

MISCELLANEOUS MANUFACTURING INDUSTRIES, Manufacturing NEC, All Other Miscellaneous Manufacturing, Engineering Services, Marketing Management, Engineering for Motor Vehicles, Manufacturing industries, Automobile equipment and supplies industry, Automotive parts industry, Marketing, Eaton Corp., ETN, Sawyer Riley Compton Inc., Automotive engineering

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Team puts ads on fast track: Bell Atlantic, Saatchi toil just 3 weeks on campaign to thwart telecom threat

Article Abstract:

Saatchi & Saatchi Advertising teamed up with Bell Atlantic Small Business Services to create a multimedia ad campaign within only 16 working days. The campaign was developed quickly to preempt similar campaigns by long-distance carrier rivals such as AT&T, MCI and Sprint. While the typical ad campaign takes from three to six months to complete, the Saatchi and Bell team did all the regular processes and customer interviews from Aug. 22-Sep. 16, 1996.

Telecommunications, Telephone Communication, Telecommunications services industry, Telecommunications industry, Bell Atlantic Corp., BEL, Saatchi & Saatchi Advertising Worldwide

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