Sage

Article Abstract:

Sage is a UK computer software company which leads in the UK market for accounting software. The company is expanding in the French market, and has acquired SAARI, Ciel and Sybel. Sage benefits from strong branding, good products, and good incentives for dealers. Upgrades, training, and other add-ons increase sales per customer. The company's earnings for a UK telephone helpline in 1994 totalled 9 million pounds sterling. Improvement potential comes from acquisitions which have been pure software specialists.

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Sage: computing power

Article Abstract:

Sage holds a stake of some 60% in the UK accounting software market and sales of new products are growing at 20% annually. More than 50% of the company's UK revenue comes from service support for registered clients, and this has helped the company boost its margins. Sage has acquired three French companies and has taken on a marketing manager which should help sales in France. The company is a strong cash generator, which helps finance acquisitions using debt.

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Pegasus: on the wing from unwelcome Sage

Article Abstract:

Pegasus is a UK computer software company which received a bid from Sage but legal advisers decided such a bid would be referred to the UK Monopolies and Mergers Commission. Pegasus has growth potential and could attract another bid. Pegasus' customer base and products are attractive for a buyer and the company also has a cash pile of over 4 million pounds sterling. The company's profit is forecast at 1.3 million ponds sterling for 1996 by Greig Middleton.

Pegasus Group PLC

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