Testimonials put ag product in the field

Article Abstract:

Pixall Corp, an agricultural equipment manufacturer, deviced a print advertising campaign that proved to be critical to the company's success. The company's advertisements, wherein farmers give testimonials on the long-term advantages of owning Pixall's knife rolls, were put out on the Farm Industry News. The campaign created a remarkable increase in demand which then led to 300 equipment dealerships in the Corn Belt region. The promotion campaign resulted to an annual sales of about $2 million.

Farm machinery and equipment, Agricultural supplies industry, Agricultural equipment and supplies industry, Agricultural equipment industry, Pixall Corp.

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Info campaign underscores Mobil recycling efforts

Article Abstract:

The packaging product group of the Plastics Div of Mobil Chemical Co has launched an information campaign that does not aim to increse profit for the business. Instead, it merely aims to disseminate information about the company's product recycling program. The need to inform arose from the concern of end-users and their customers about the environmental effects of discarding packaging materials by Mobil.

Plastics Materials and Synthetics, Bags: plastics, laminated, & coated, Plastics industry, Recycling (Waste, etc.), Recycling, Mobil Chemical Co. Plastics Div.

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