Satisfaction with international marketing channels

Article Abstract:

This article examines factors leading to a firm's satisfaction with its marketing channels. The authors build on existing studies of consumer satisfaction and the channels literature. They add a transaction cost factor and use the discrepancy model to examine the determinants of satisfaction. Findings from a survey of Canadian exporters show that a firm's domestic performance, its previous experience, the uncertainty it faces, and its ability to change channels and monitor channel operations all provide significant explanations for management satisfaction. (Reprinted by permission of the publisher.)

Models, Evaluation, Distribution channels, Satisfaction, Satisfaction (Psychology), Export marketing

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Methodological Problems in the Comparative Analysis of International Marketing Systems

Article Abstract:

International markeking studies are examined, specifically, the cross-cultural survey and surveys using current statistical data. A literature search found several recurring issues including whether or not the dimensions of environment and culture have be overemphasized. Integrative frameworks are needed for the comparative approach. This will most likely be done through the use of multivariate analysis and conceptive grounding.

Comparative analysis, Market research, Marketing Research

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International pitfalls

Article Abstract:

When making the decision to use direct marketing abroad, it is wise to research the target countries. Translation of words and phrases from English to a European language can be tricky and, therefore, a good translator should be contracted with. Other points to keep in mind are: the difference in postal rate costs (higher in Europe), and European paper sizes differ from U.S. standards.

Demographic aspects, Direct marketing

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