Schering-Plough rebuts 'astroturf' PR charge

Article Abstract:

Schering-Plough (S-C) Director of External Communications Bon Consalvo rebuts the 'astroturf' charge featured by periodical, 'Washington Post, in its front page, accusing the company of running an 'astroturf' campaign to educate poeple about the danger of hepatitis C. Consalvo denies that the company has control of hepatitis groups in 11 states and is demanding from them to make S-C's Rebetron as the preferred treatment for hepatitis C.

Pharmaceutical Preparation Manufacturing, Pharmaceutical Preparations, Drugs, Schering-Plough

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ePersuader-in-chiefE must take reins on public diplomacy

Article Abstract:

Disconcerted by the rising antagonism towards the U.S., the Congress anointed the U.S. Advisory Group on Public Diplomacy for the Arab and Muslim World, to urge the President to dedicate as much attention to public diplomacy as he does to national defense.

International aspects, Beliefs, opinions and attitudes, Bush, George W., Political action committees, President of the United States

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'Death of Environmentalism' stirs PR debate among greens

Article Abstract:

"Death of Environmentalism" a treatise written by veteran green communicators, Michael Shellenberger and Ted Nordhaus has raised thoughts about the public relations efforts of the national green organizations for forging alliances outside the group.

Forecasts, trends, outlooks, Political organizations, Environmental Protection Groups, Public Affairs, Public Relations Methods, Forecasts and trends, Environmental associations, Market trend/market analysis, Authorship, Death of Environmentalism (Book), Shellenberger, Michael, Nordhaus, Ted

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