The impact of technology on the quality-value-loyalty chain: a research agenda

Article Abstract:

The key factors influencing customer loyalty are presented, focusing on the quality-value-loyalty chain. Topics addressed include the importance of technology integration for the customer, employee, and company, and how technology impacts the quality of service.

Research, Models, Technology, Marketing research, Market research, Customer service, Customer loyalty

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Low price signal default: an empirical investigation of its consequences

Article Abstract:

The effect of low-price guarantee and signal default on the information and protection focus of consumers is examined. The application of the attribution theory during the examination is discussed.

Consumer Behavior, Pricing Policy, Economics, Pricing, Consumer behaviour, Product price, Economic theory

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Self-service technology effectiveness: the role of design features and individual traits

Article Abstract:

Researchers and practioners have seen the need to comprehend the effectiveness of self-service technologies (SSTs)-specifically, how to improve customers' perceived control and evaluations of SSTs. Drawing on resource-matching theory and the technology-based services and self-service literature, the interactive effects of two SST design features: comparative information and interactivity on customers' perceived control and interface evaluations are hypothesized. Two separate computer-based experiments were performed to test the hypotheses.

Influence, Design and construction, Technology application, Self-service, Self service, User interfaces (Computers), User interface, Interactive marketing, Report

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