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Selling security

Article Abstract:

Health insurance companies are trying to grab a piece of the fast-growing long-term care (LTC) insurance market by offering their agents with attractive incentives for selling LTC policies. Incentives are speculated to play an important role in spurring LTC insurance sales since there are still only a few companies selling such insurance. Despite a small number of insurers offering LTC policies, sales have been robust mainly because of the rapid growth of the elderly population.

Author: Steinauer, Joan M.
Publisher: The Nielsen Company
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
Direct Health and Medical Insurance Carriers, Medical Insurance NEC

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Grassroots motivation

Article Abstract:

An increasing number of managers in insurance firms are effecting their own incentive programs to motivate their core salespeople, in addition to the corporate incentive programs. These grassroots methods of motivation suggest the effectiveness of a 'personal touch' approach and they are a key in driving workers to attain a high level of performance. Recognition programs are a help in maintaining high morale and positive attitude among employees.

Author: Zieger, Ari
Publisher: The Nielsen Company
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1999
Insurance, Insurance Carriers and Related Activities, Employee Benefits & Services, Employee Relations, Human resource management, Labor relations, Employee benefits

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ARCNET

Article Abstract:

ARCNET, an architectural firm based in Holmdel, NJ, is giving out BMWs as part of an incentive program to motivate its employees. The BMW is just one of the monetary and non-monetary incentives being awarded in effort to keep employee turnover low and morale high at ARCNET. The company has already awarded BMWs to 28 employees, and more will be given to employees when they celebrate their one-year anniversary with the company.

Author: Juergens, Jennifer
Publisher: The Nielsen Company
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1999
Architectural Services, ARCNET

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