She's got some front

Article Abstract:

Cabal Communications Chief Executive Officer Sally O'Sullivan talks about her work as an editor and how she set up Cabal which publishes two successful magazines. The company appeared on the television series 'Trouble Between the Covers.'

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Publishing industry, Behavior, Chief executive officers, Publishers (Persons), O'Sullivan, Sally, Cabal Communications

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The luck of the draw

Article Abstract:

Dianne Thompson, chief executive of Camelot, the company that was granted the licence to run the UK National Lottery for another seven years from 2001, talks about the challenge of organising the company's bid.

Management, Appointments, resignations and dismissals, Interview, Lotteries, Camelot Group PLC, Thompson, Dianne

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Captive audience?

Article Abstract:

Issues are presented concerning the benefits which can be gained by a business enterprise choosing to finance the sponsorship of television programs rather than conventional methods of advertising.

Finance, Marketing, Cover Story, Television programs, Advertising, Business enterprises

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