The eight-fold path to e-commerce

Article Abstract:

Ranking the Top 200 business-to-business World Wide Web sites has revealed eight key business applications. The two essential functions cited by users include customer service and traditional advertising and branding. Others cited online order and payment taking, order taking without payment, printing and mailing, sales lead generations, customer database generation and information distribution.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Usage, Innovations, Evaluation, Internet services, Electronic commerce, E-commerce

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How to get busy visitors to keep coming back

Article Abstract:

There is a need for Web site business-to-business advertisers to offer a method of communication to enable users to revisit the sites. An option for communication may be in the form of electronic newsletters or printed newsletters. This outbound types of services offer something of real value for free that will encourage users to visit a site which they find interesting.

Methods, Advertising

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