Smart PR pros establish relations with trade press

Article Abstract:

Personal Relation professional's concentrate on fulfilling the needs of clients first and then the news requirements of the trades. It is essential for accounts executives (AEs) to have the right relationship with editors of the trade press and the necessary steps for improving relations are discussed.

Methods, Evaluation, Editors, Serial publications

---

PR pros need to increase education, says Wright

Article Abstract:

PR plays an important role in business and government and has evolved into relationship building and two-way communication. The need for PR professional to learn more about their profession is explained.

Education, Beliefs, opinions and attitudes, Wright, Donald K.

---

Avoiding PR crisis blunders

Article Abstract:

Ten best practices for the managers to avoid public relations crisis blunders are presented.

Managers, Vocational guidance

Similar abstracts:

• Abstracts: Poor PR plagues wireless industry. How to avoid the cold shoulder. Releases with photos pack a one-two punch
• Abstracts: Sex, drugs and rationality. Achieving the work/life balance? Seeking the work/life balance
• Abstracts: $10 billion urged in weapons cuts: Plan for spending cuts hits non-defense programs. U.K., U.S. defense weapons programs may be cut or killed
• Abstracts: The application of cluster analysis in strategic management research: an analysis and critique. Research notes and commentaries: an assessment of the use of structural equation modeling in strategic management research
• Abstracts: PRSA approves HQ shift. Heads should roll at Ketchum. Decoupling passes in third try at PRSA Assembly

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.