Source expertise versus experience effects in hospital advertising

Article Abstract:

A study of consumer attitudes on hospital advertising is shown to be a function of the hospital's perceived expertise. High expertise exhibited by endorsing hospitals lead to favorable viewer responses to their ads. Viewer response was also shown to be affected to a small extent by the quality of the advertisement, since this factor is tied to the communication of expertise of the endorsing hospital.

Hospitals, Research, Models, Advertising, Consumer behavior

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An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events

Article Abstract:

The public's acceptance of sports sponsorship by the makers of alcoholic beverages and tobacco products is directly related to the individual's use of those substances, and not dependent upon demographics. Tobacco company sponsorship is less tolerated due in part to stronger associations between sports and alcohol consumption than between sports and tobacco use.

United States, Beverages, Beverage Manufacturing, Alcoholic Beverages, Tobacco farms, Tobacco, Tobacco Farming, Marketing, Alcoholic beverage industry, Ethical aspects, Sports sponsorship, Tobacco industry

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