Consumer perceptions of product variants positioned on atypical attributes
Article Abstract:
The influence of brand knowledge, consumer attitudes and store displays on new product introduction is analyzed. The particular example of low fat snack foods is utilized.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
Snack foods industry, Brand identity
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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New product launch strategy for network effects products
Article Abstract:
The unique and successful product introduction techniques in the high technology industry are examined.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
Methods, Industry Overview, High technology industry, Product life cycle
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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The impact of cognitive inertia on postconsumption evaluation processes
Article Abstract:
The influence of previous experiences upon current customer satisfaction is discussed.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
Customer satisfaction, Association of ideas, Association (Psychology)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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Subjects list: Research, United States, Product introduction, Influence, New products, New technique
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