'Spin' is the enemy of PR pros

Article Abstract:

Public relations professionals either tackle the shady world of politics or handle bubbly world of celebrities. Some of the professionals resort to spinning stories about their clients for building a "good" image about the client. The disadvantages of such spin techniques are discussed. It is necessary for public relations professional to be ethical at all times, instead of resorting to such methods.

Services information, Public Relations Agencies, Public Relations, Public relations services, Ethics, Services, Ethical aspects, Public relations firms

---

News release requisites

Article Abstract:

If a news release does not contain enough substance or is not presented properly, it fails to serve its purpose and may end up being junked by reporters. Seven fundamentals for an effective release are presented.

Management dynamics, Press Releases, Management, Company business management

---

The ombudsman

Article Abstract:

A growing number of companies have ombudsmen to handle public relations complaints from customers. Suggestions for ombudsmen looking to become even more efficient are provided in this article.

Business, Usage, Ombudsmen, Company public relations

Similar abstracts:

• Abstracts: Splitting up is hard to do. Selective reasoning. How to invest a nifty fifty
• Abstracts: Differences between product and services television commercials. The Interface between marketing and finance: integrated management in an unstable world
• Abstracts: United Technologies net profit up 1.3 percent in second quarter. Lockheed profits jump 10 percent as sales , revenues climb
• Abstracts: Testing a positive theory model of museum accounting practices. Not-for-profit annual reports: what do museum managers communicate?
• Abstracts: Chinese President visits airbus, seeks closer relationship. Thales may acquire German submarine maker

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.