Spreadsheet sleuthing

Article Abstract:

Tracking corporate fraud has long been a specialty service that certain accounting firms offered their biggest clients. According to a recent KPMG survey of 459 public U.S. companies, 75 percent reported that they had uncovered an incidence of fraud within their own organizations in 2003, up from 62% who made similar claims in a 1998 survey.

Management dynamics, Police Protection, Fraud, Management, Reports, Surveys, Company business management, KPMG L.L.P. (New York, New York), Publicly held corporations

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Marketing: is it still "just advertising"? The experiences of accounting firms as a guide for other professional service firms

Article Abstract:

The article examines marketing strategies within the accounting profession, and the influence of professional standards and level of marketing experience on these strategies. Implications are discussed.

Marketing procedures, Marketing, Comparative analysis, Marketing models, Company marketing practices, Strategic planning (Business)

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A preliminary evaluation of professional accounting services: direct marketing on the Internet

Article Abstract:

Information surrounding the explosion of accounting firms' usage of web sites to increase advertising effectiveness.

Industry Overview, Advertising

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