Standing firm in '92: darker days loom if advertisers, agencies and media don't hold their ground

Article Abstract:

The 1980s was a period when advertisers and advertising agencies began to have an adverse relationship. Advertisers began to spend more for promotion and shelf space, and asked agencies to lower their rates. Agencies were compelled to cut back on research which resulted in advertising that missed market trends. The print media was also pressured to lower rates for advertising. Advertisers took the initiative in marketing research and lessened their dependence on agencies.

Economic aspects, Prices and rates, Magazine advertising

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Put your livelihood on the line for customers

Article Abstract:

Business enterprises increasingly require speedy access to measurable results from all marketing activities undertaken especially product introductions. These businesses need to undergo a multistage process to be able to exploit every medium to bolster communication. This process will expand the advertising agency's responsibility as ad agencies will have to become well versed in incorporating traditional and new media.

Marketing, Information services, Business enterprises, Advertising campaigns

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Not all emotional appeals are equal

Article Abstract:

Individuals involved in developing and producing television and print commercials should be responsible for how their commercials influence consumers. Most commercials and print advertisements use strong emotional appeals to manipulate consumers into buying their products. Such use of appeals to emotion are unjustified if they are used to force individuals to do immoral or incorrect actions.

Ethical aspects

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