Staying power

Article Abstract:

Growing three times as fast as that of businessmen, the businesswomen's travel market is being targeted by the hotel industry. Strategic advertising failures (such as the 'Lady Hilton' program) and advertising research (such as the Westin Hotels surveys) reveal that businesswomen are especially sensitive to condescension and do not want "sugar-coated services." Hotel marketers have switched to a more subtle advertising approach that emphasizes service, security, and comfort. Advertising campaigns aimed at businesswomen travelers are described for the Hyatt Hotels (whose campaign slogan is: 'Even when you're on business, you're not all business'), and the Four Seasons (whose campaign portrays businesswomen as feminine but business-like).

Hotels and motels, Women consumers

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Phil Dougherty

Article Abstract:

Philip H. Dougherty writes a daily column on advertising and the advertising industry for The New York Times, and has been writing the column for 20 years. He is known for his sometimes sharp observations, and many advertising executives approach his column with apprehension. Dougherty also does a brief morning advertising report on the New York City FM radio station WQXR, which is owned by The New York Times, and the feature has become very popular since its debut in 1981. However, many people within the advertising industry continue to believe that Dougherty's observations are often too vitriolic for a journalist of his position and influence.

Personalities, Reporters and reporting, Dougherty, Philip H.

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Expo 86: Or 86 the Expo?

Article Abstract:

Baker Lovick Advertising (a Vancouver-based affiliate of BBDO) is managing the promotional campaign for Canada's EXPO 86. Unlike recent exhibitions in New Orleans and Knoxville, the success of which was at best questionable, EXPO 86 is nationally subsidized by the British Columbian provincial government. With a budget of $12 million Canadian dollars, Baker Lovick Advertising has put together a promotional campaign that includes television advertising, attendance at trade shows, and targeting the travel trade.

Services, Exhibitions, British Columbia, Vancouver World Exposition, 1986, Baker Lovick Advertising Ltd.

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