Study: marketers underestimating trade ad leads

Article Abstract:

Chilton Manufacturing Group contracted Martin Akel and Assoc. to conduct studies on alternative marketing approaches in the trade magazine advertising industry. The studies revealed that many marketers have adopted new marketing approaches such as online, facsimile and toll-free phone numbers. However, these marketers often forego proven conventional marketing methods in favor of new approaches, thereby reducing the effectiveness of their marketing campaigns.

Magazine Advertising, Business & Trade Publications, Analysis, Professional journals, Trade journals

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Recognizing the best of b-to-b work - and the challenges it presents

Article Abstract:

Achieving creative excellence in business-to-business advertising consists of two factors, namely, the best value for advertising dollars and creative advertising placement. People in the advertising world who have coped with the idea of serving these two conflicting masters have done it by bringing quality and creativity to media strategy. Business Marketing has chosen 12 men and women who represent the top in the creative world of advertising.

Editorial, Achievements and awards, Periodical publishing, Periodicals, Business Marketing (Periodical)

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