Sun-Sentinel

Article Abstract:

The Sun-Sentinel newspaper, based in Deerfield Beach, FL, relies on its research team to help it adapt to the dynamic Florida market in terms of demography and the media landscape. Dana Franke, the research services manager of the newspaper, sees the importance of the department for them to comprehend and anticipate the varying needs of its customers. The research department, which is comprised of five employees, covers all research functions that include primary, secondary and competitive analysis.

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Fun, new personality campaign touts reporter, business news

Article Abstract:

The Herald newspaper in Rock Hill, SC, reacted to comments that it lacks good business news coverage by hiring one of the best business reporters and implementing a funny way of promoting him. The efforts, which resulted in such slogans as 'David Milstead Means Business,' resulted in instant recognition for the newspaper's business reporter. It also showed The Herald's readers that it has improved its coverage of business news.

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