Uncommon value campaign brands newspaper as a value
Article Abstract:
The Lubbock Avalanche-Journal newspaper in Texas created its 'An Uncommon Value' campaign as a means of emphasizing the products and services the paper offers its clients at a relatively low cost. The campaign is also intended to build brand association, reinforce the newspaper's positive image and build a sense of pride about the paper among its employees. The Lubbock Avalanche-Journal's campaign compared the benefits derived by its readers to other non-print services and products.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Creative, popular ad offers newspaper delivery help
Article Abstract:
The Forum newspaper implemented a marketing campaign that communicated the fact that the newspaper's staff is willing to help customers with any delivery problems they might encounter. The newspaper's staff also relied on the creative and funny ads, which featured a baby in a Forum-covered diaper, to attract additional interest in the newspaper. The Forum staffers reported positive comments from consumers due the clever nature of the campaign.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Employment classified promos emulate newspaper's advice
Article Abstract:
The Herald-Times newspaper in Bloomington, IN, implemented a marketing campaign for its employment classified ads by following its own advice to newspaper advertisers. The campaign features strong headlines, good graphics, white space and no clutter. The Herald-Times' classified ads was not only successful with its readership, it also reaffirmed the newspaper's position as the top employment information source in its community.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Ensuring an exciting future for newspapers. Pressing times for U.K. newspapers. Redefining newspapers
- Abstracts: The value chain of a newspaper. Newspaper humming right along
- Abstracts: Branding campaign expands Star-Telegram's reader market. Ads promote Chronicle's reach, tie into branding campaign
- Abstracts: Free up your life campaign offers readers funny solutions. In-depth news coverage educates, entertains readers