THIRD-PARTY AUDITS GIVE TRAFFIC STATS CREDIBILITY

Article Abstract:

Statistical measurements of World Wide Web site usage vary according to the organization that is compiling the statistics. A reliable system is necessary so advertisers can determine the viability of interactive advertising. Media buyers utilize site traffic statistics, past advertising performance of the client and previous relationships with the specific sites to determine whether to use interactive advertising for a client.

Science & research, New Media, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Analysis, Advertising services, Interactive media

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SERVER LOGS HELP SHAPE WEB STRATEGIES

Article Abstract:

Website server logs are helping online marketers develop or refine their strategies. Server logs can not only measure traffic flow, they can identify each visitor's operating system, referring link, average download time, and browser type. That information can prompt changes in marketing strategies, site content, and inventories. 3Com Corp., for example, uses server log information to generate sales leads.

New Electronic Marketing, Advertising Management-Electronic Media

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GOALS, PERMISSION LEAD TO SITE PAYOFF

Article Abstract:

Internet marketers can benefit from a focus on relationship building and an understanding of "permission marketing." The views of Multimedia Marketing Group's John Audette and author Seth Godin are discussed.

World, Marketing/Advertising Methods, Marketing Management, Marketing/Advertising Theory, Statistical Data Included, Officials and employees, Influence, Interview, Authorship, Permission Marketing (Book), Audette, John, Godin, Seth, Multimedia Marketing Group Inc.

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